Digital Marketing & SEO

Digital Marketing

Last Update: Jul 10, 2026

Free
114 Lesson

About Course

Digital Marketing Course Overview

Digital Marketing is one of the most valuable skills in today’s online world. This beginner-friendly course is designed to help you understand the fundamentals of digital marketing through simple, practical, and easy-to-follow lessons. Whether you are a student, freelancer, job seeker, entrepreneur, or business owner, this course will provide you with the knowledge and skills needed to build a successful online presence, promote products and services, and grow your career or business. By the end of this course, you will have a strong understanding of digital marketing concepts and the confidence to apply them in real-world projects.

Introduction to Digital Marketing
Fundamentals of Online Marketing
Search Engine Optimization (SEO)
Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO Basics
Content Marketing
Social Media Marketing (Facebook, Instagram & LinkedIn)
Google Ads (PPC)
Email Marketing
Google Analytics
Google Search Console
Website Basics (WordPress)
AI Tools for Digital Marketing
Digital Marketing Strategy
Freelancing & Client Acquisition
Performance Tracking and Reporting

Course Content

Introduction to Digital Marketing
Learn the fundamentals of digital marketing and understand how businesses use online platforms to reach their target audience.

Keyword Research
**Keyword Research is one of the most important parts of SEO. In this topic, you will learn what keywords are, why they matter, and how to find the right keywords for your website or blog.

Search Engine Optimization (SEO)
Understand how search engines work and learn the techniques required to improve website rankings on Google through effective SEO strategies.

Content Marketing & Blogging
Content Marketing is the process of creating valuable and engaging content to convert your target audience. In this topic, you will learn how to create high-quality blog content, write SEO-friendly articles that helps websites rank higher on search engines and drive organic traffic.

WordPress Website
Learn how to build and manage a professional website using WordPress. This topic covers domain, hosting, themes, plugins, website customization, and essential WordPress settings.

Google Search Console
Learn how to connect your website with Google Search Console, monitor search performance, submit sitemaps, fix indexing issues, and improve your website's visibility in search results.

Google Analytics (GA4)
Understand how to track website traffic and measure user behavior using Google Analytics. Learn how to analyze reports, monitor performance, and make data-driven marketing decisions.

Social Media Marketing (SMM)
Learn how to grow businesses using social media platforms such as Facebook, Instagram, LinkedIn, and YouTube. This topic covers content planning, audience engagement, and organic marketing strategies.

Google Ads (PPC)
Learn how to create and manage Google Ads campaigns to reach the right audience, generate leads, increase website traffic, and improve business sales through paid advertising.

Email Marketing
Discover how to build an email list, create professional email campaigns, and communicate with customers to increase engagement, build relationships, and improve conversions.

AI Tools for Digital Marketing
Explore the latest AI tools that help digital marketers create content, perform keyword research, improve productivity, automate tasks, and save valuable time.

Freelancing & Client Hunting
Learn how to start your freelancing career, create a professional portfolio, find clients, write winning proposals, communicate effectively, and build a successful digital marketing business.

Final Project & Course Completion
Apply everything you have learned by completing a real-world digital marketing project. This final section helps you gain practical experience and confidence before working with clients or businesses.

Quiz 1

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• Recorded lectures.
• Downloadable course notes and templates.
• Practical assignments and exercises.
• SEO checklists and learning resources.
• Real-world digital marketing projects.
• Blog writing templates and guides.
• Weekly progress tracking and feedback.
• Instructor support for learning.
• Final portfolio project.
• Certificate of Completion.

• Basic computer knowledge is recommended (no prior Digital Marketing experience required).
• A laptop or desktop computer is recommended for hands-on practice.
• A stable internet connection is required to access online lessons and course materials.
• A Gmail account is required to use Google tools and complete practical activities.
• This course follows an 80% practical and 20% theory learning approach.
• Students are encouraged to complete all assignments and practice exercises.
• Weekly progress reviews will help students track their learning.
• Regular feedback sessions will be conducted to address questions and improve understanding.
• Students who need additional support can attend one-to-one doubt-clearing sessions.

- Beginners who want to start a career in Digital Marketing.
- Students looking to develop practical digital marketing skills.
- Freelancers who want to offer SEO and digital marketing services.
- Marketing professionals looking to upgrade their skills.
- Content creators, bloggers, and social media managers.
- Job seekers interested in digital marketing careers.
- Anyone who wants to learn Digital Marketing from scratch.
- Anyone interested in online marketing and business growth.

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