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Amazon Course Outline
Gujrat IT Centre > Courses > Amazon course > Amazon Course Outline

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Amazon course E Commerce

Last Update: Jul 04, 2026

Amazon Course Outline

  • Free

What Will You Learn?

  • • Understand Amazon business models: FBA vs FBM and how Amazon selling works
  • • Product research and niche selection (demand, competition, profit basics)
  • • Competitor analysis and pricing strategy basics
  • • Supplier sourcing and communication (RFQ, negotiation basics)
  • • Costing and profit calculation (basic fee and margin understanding)
  • • Listing creation fundamentals (title, bullets, description, images requirements)
  • • Basic keyword understanding for Amazon listings (front-end/back-end overview)
  • • Shipping and fulfillment workflow basics (FBA/FBM overview)
  • • Amazon PPC basics (Auto vs Manual campaigns, budget basics)
  • • Account health, policies, and common mistakes to avoid
  • • Final project: create a complete plan (product research + costing + listing draft + launch checklist)

Course Content

Module 1: Amazon Business Overview

• How Amazon works (marketplace model)

• Amazon selling methods: FBA vs FBM

• Product types: Private Label, Wholesale, Online Arbitrage (overview)

• Basic business roadmap and expectations

Module 2: Account Setup & Seller Central

• types and requirements (overview)

• Seller Central dashboard overview

• Company info, tax/interview basics (overview)

Module 3: Product Research (Hunting)

• Criteria for a good product (demand, competition, margins)

• Category selection and niche selection

• Understanding Best Seller Rank (BSR) and pricing strategy

• Competitor analysis (basic)

Module 4: Sourcing & Supplier Management

• Supplier sourcing methods (local + international overview)

• RFQ (request for quotation) and supplier communication

• Costing, profit calculation, and negotiation basics

• Sampling and quality check checklist

Module 5: Branding & Product Preparation

• Brand basics (logo, packaging, insert cards overview)

• Product variations (size/color) strategy

• Compliance basics (restricted products overview)

Module 6: Listing Creation (Step-by-Step)

• Listing structure: title, bullet points, description

• Keywords basics for Amazon listing (search terms overview)

• Product images requirements and best practices

• Variations, attributes, backend keywords (basic)

Module 7: Shipping & Logistics (FBA/FBM)

• FBA shipment creation overview

• Labeling, prep requirements, carton/pallet basics

• Shipping plan workflow and tracking

• FBM order handling basics (if applicable)

Module 8: Amazon PPC (Advertising Basics)

• PPC overview: campaigns, ad groups, keywords

• Auto vs Manual campaigns (basic)

• Budget control and basic optimization

• ACOS/ROAS understanding (basic)

Module 9: Reviews, Ranking & Store Growth

• Legit methods to improve conversions

• Customer service basics and review handling

• Promotions, coupons, and deals overview

• Inventory planning basics

Module 10: Account Health & Policies

• Account Health dashboard overview

• Common policy mistakes to avoid

• Handling returns, refunds, and customer messages

• Performance metrics basics

Module 11: Reports & Finance Basics

• Sales and traffic reports overview

• Profit tracking (simple sheet method)

• Fees breakdown (FBA fees overview)

• Scaling plan (basic)

Module 12: Final Project (Practical)

• Product idea + research summary

• Sourcing plan + costing sheet

• Draft listing (title, bullets, images plan)

• PPC basic campaign structure plan

• Presentation/portfolio submission

Start Learning
  • Intermediate

A course by

A

Material Includes

  • • Recorded lectures for every class (for both online and physical students)
  • • Course notes, checklists, and templates (as provided by the instructor)
  • • Practical assignments and weekly tasks
  • • Final project guidance and review
  • • Weekly progress tracking and instructor support

Requirements

  • • No prior Amazon experience is required (basic computer skills are helpful)
  • • A laptop/PC is recommended for practice
  • • Internet connection (required for online students and for accessing materials)
  • • A Gmail account for tools and communication
  • • Training method: 20% theory and 80% practical
  • • Students must complete assignments and practical tasks regularly
  • Student Support & Monitoring System (Institute Benefit):
  • • We take weekly student feedback to identify any topic that was not understood or not properly covered.

Tags

Audience

  • • Beginners who want to start an Amazon selling journey
  • • Students who want a practical skill for jobs and online earning
  • • Business owners who want to explore selling on Amazon
  • • Freelancers who want to offer Amazon VA / Amazon support services
  • • Anyone looking for online or physical classes in Gujrat, Pakistan
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