• Select a product and prepare a selling plan - Gujrat IT Centre

Daraz.pk Course • Select a product and prepare a selling plan

Daraz.pk Course

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Module 1: Daraz Overview & Marketplace Basics

• What is Daraz.pk and how it works (marketplace model)

• Daraz seller opportunities in Pakistan

• Product types and category selection basics

• Daraz policies overview (basic rules)

Module 2: Seller Account Creation & Setup

• Daraz seller account creation (requirements)

• Seller Center dashboard overview

• Shop profile setup (name, address, pickup, returns)

• Payment settlement basics and account safety

Module 3: Product Research (Hunting) for Daraz

• Finding demand on Daraz (trending items, top sellers)

• Competitor analysis (price, reviews, ratings, delivery)

• Profit and pricing basics (fees + delivery impact)

• Product sourcing options (local wholesale + suppliers)

Module 4: Product Listing (Step-by-Step)

• Creating a product listing in Seller Center

• Title writing, category selection, attributes

• Product images standards and best practices

• Variations (size/color), stock, SKU

• Writing product description that converts

Module 5: Store Design & Branding

• Store logo, banner, and storefront settings

• Store categories and product organization

• Trust building (ratings, response rate, clear information)

• Order processing workflow in Seller Center

• Packing guidelines and shipping label process

• Handover to logistics / drop-off process

• Returns, cancellations, and customer messages

Module 7: Promotions & Marketing on Daraz

• Daraz promotions overview (vouchers, bundles, discounts)

• Flash sales and campaign participation basics

• Store following and customer retention basics

• Basic off-platform marketing (Facebook/WhatsApp) overview

Module 8: Daraz Sponsored Ads (Basics)

• What is Daraz Sponsored Ads

• Campaign types overview and when to use them

• Budget basics and simple optimization

• Reading ad performance (basic metrics)

Module 9: Performance Metrics & Shop Health

• Seller rating, cancellation rate, late shipment rate

• How to improve shop performance

• Handling negative reviews professionally

• Common mistakes to avoid

Module 10: Inventory & Business Growth

• Inventory planning and stock management

• Pricing strategy and scaling product range

• Simple record keeping (profit tracking basics)

• Growth roadmap (repeat orders, best-seller strategy)

Module 11: Final Project (Practical)

• Select a product and prepare a selling plan

• Create complete listing draft (title, images plan, description, pricing)

• Order handling simulation + store optimization checklist

• Presentation/portfolio submission

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