Amazon Course Outline • Sourcing plan + costing sheet
Amazon Course Outline
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Module 1: Amazon Business Overview
• How Amazon works (marketplace model)
Reading
• Amazon selling methods: FBA vs FBM
Reading
• Product types: Private Label, Wholesale, Online Arbitrage (overview)
Reading
• Basic business roadmap and expectations
Reading
Module 2: Account Setup & Seller Central
• types and requirements (overview)
Reading
• Seller Central dashboard overview
Reading
• Company info, tax/interview basics (overview)
Reading
Module 3: Product Research (Hunting)
• Criteria for a good product (demand, competition, margins)
Reading
• Category selection and niche selection
Reading
• Understanding Best Seller Rank (BSR) and pricing strategy
Reading
• Competitor analysis (basic)
Reading
Module 4: Sourcing & Supplier Management
• Supplier sourcing methods (local + international overview)
Reading
• RFQ (request for quotation) and supplier communication
Reading
• Costing, profit calculation, and negotiation basics
Reading
• Sampling and quality check checklist
Reading
Module 5: Branding & Product Preparation
• Brand basics (logo, packaging, insert cards overview)
Reading
• Product variations (size/color) strategy
Reading
• Compliance basics (restricted products overview)
Reading
Module 6: Listing Creation (Step-by-Step)
• Listing structure: title, bullet points, description
Reading
• Keywords basics for Amazon listing (search terms overview)
Reading
• Product images requirements and best practices
Reading
• Variations, attributes, backend keywords (basic)
Reading
Module 7: Shipping & Logistics (FBA/FBM)
• FBA shipment creation overview
Reading
• Labeling, prep requirements, carton/pallet basics
Reading
• Shipping plan workflow and tracking
Reading
• FBM order handling basics (if applicable)
Reading
Module 8: Amazon PPC (Advertising Basics)
• PPC overview: campaigns, ad groups, keywords
Reading
• Auto vs Manual campaigns (basic)
Reading
• Budget control and basic optimization
Reading
• ACOS/ROAS understanding (basic)
Reading
Module 9: Reviews, Ranking & Store Growth
• Legit methods to improve conversions
Reading
• Customer service basics and review handling
Reading
• Promotions, coupons, and deals overview
Reading
• Inventory planning basics
Reading
Module 10: Account Health & Policies
• Account Health dashboard overview
Reading
• Common policy mistakes to avoid
Reading
• Handling returns, refunds, and customer messages
Reading
• Performance metrics basics
Reading
Module 11: Reports & Finance Basics
• Sales and traffic reports overview
Reading
• Profit tracking (simple sheet method)
Reading
• Fees breakdown (FBA fees overview)
Reading
• Scaling plan (basic)
Reading
Module 12: Final Project (Practical)
• Product idea + research summary
Reading
• Sourcing plan + costing sheet
Reading
• Draft listing (title, bullets, images plan)
Reading
• PPC basic campaign structure plan
Reading
• Presentation/portfolio submission
Reading
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